Who would the audience for your media product?
The target audience for my product is known as 'The Hardcore Raver'
The reader profile
Male-84%
Average age- 21
Still Studying - 66%
Work full time -42%
Married and living with a partner - 22%
Into Dance & Ibiza Anthems
Favourite Radio Station - KISS 101
BIG SPENDERS
£30 Spent on CD'Ss and itunes
92% own a Cd player
44% own a ipod
17 tacks downloaded a month.
Music Fan Profile
Age: 18-30
What do they wear? Men - Designer vest and jeans, which then ends up coming off by the end of the night. Women- Hardly anything, very revealing. Bikini's crop tops, tu tu's, leg warmers and bright neon colours. All ravers carrying neon sticks and whistles around their necks.
A 'Mad Head' - Mostly referred to who like to 'live life to the max' and party hard. They work through the week to live for the weekends. Traditional party holiday every year to Ibiza. Local raves and clubs which they attend every weekend with the plan to get 'hammered'.
Listening- To hardcore DJ's and dance music which has a strong beat. Such as Tiesto, Darren Styles and Faithless. Dance moves consist of waving arms in the air and stamping feet like hooligans which comes easy under the influence of alcohol.
Found on a Sunday morning: In a completely strange place, unaware of how they got there.
Here are some of the 'Hardcore Ravers' in action! Click the link below.
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