What kind of media institution might distribute your media product?
The distributor of a magazine is responsible for maximising the magazine sales, and the process of which it leaves the production to in the consumers hands.
A company that I think could distribute a magazine like mine would be 'Frontline Ltd', owned by the company 'Bauer' publishing 282 magazines.
Frontline sells magazines through 55,000 retailers across the UK. We trade with the biggest multiple retailers through to specialist newsagents and small independent shops. Their mission is to give each and every copy the maximum opportunity of being sold, for the lowest practical cost.
Frontline sells magazines through 55,000 retailers across the UK. We trade with the biggest multiple retailers through to specialist newsagents and small independent shops. Their mission is to give each and every copy the maximum opportunity of being sold, for the lowest practical cost.
The way in which my magazine would reach the consumer is the distribution process shown below.
PUBLISHER » DISTRIBUTOR » WHOLESALER » RETAILER » CONSUMER
This would be the process my magazine would travel in if owned by 'Frontline Ltd' which is a very successful company.
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